Marketing Services for Independent Hotels

AND HOSPITALITY BUSINESSES

Independent Hotel Marketing works with hotels, venues, spas and accommodation providers, using tried-and-tested marketing techniques to increase bookings, spend and loyalty. We sell space; it expires every 24 hours and time wasted is money.

Working with some of the finest, most innovative names in hospitality, we’ve learnt what works. Whether you want to drive occupancy, increase ARR, optimise incremental spend, reduce OTA commissions, or all of the above… we know how. Our work helps hotels to think, and be, more independent.

HOTEL MARKETING CONSULTANCY

The best hotel marketing campaigns rarely come down to a single thing; they are usually a combination of things - strategy. We design, develop and execute multi-channel marketing strategies. Using a mix of online and offline media, we determine the best, most cost effective, ways to turn your lookers into bookers. Results are driven by an unwavering commitment to perfection, creativity and return on investment.

HOTEL MARKETING WORKSHOPS, TRAINING & MENTORING

Perhaps you manage your own marketing personally, or are forming an in-house marketing team? Whether you want to get to grips with a specific channel, have a business objective in mind, or are looking for a marketing mentor, we can design an affordable programme to suit your individual needs.

DIGITAL MARKETING & HOTEL WEBSITES

An online audit is a good place to start for any marketing activity you’re planning. We’ll assess your hotel’s online performance, comparing it to others, creating an action plan to increase visits and the holy grail of conversion: direct, commission-free bookings.

THOUGHTS & INSPIRATION

Stand-out hotel marketing is fueled by curiosity. ‘Beyond the Blinkers’ - our hotel marketing blog - provides proven strategies and marketing inspiration for hotels, venues, spas and hospitality businesses of all kinds.

A collection of thoughts, tips, strategies, hints, stories and curiosities, our quick micro-reads and ‘how-to’ articles take you beyond the blinkers in a ‘we-probably-shouldn’t-tell-you-this…’ kind of way.

ABOUT INDEPENDENT HOTEL MARKETING

Independent Hotel Marketing is the brainchild of Helen Laing, Hospitality Marketing Consultant. Having managed teams in one of the UK’s most prominent hospitality marketing agencies, Helen’s knowledge has been gleaned from working with some of the UK’s most desirable properties.

Driven by a genuine passion for the industry, Helen is a regular speaker and panelist at industry events including The Annual Hotel Marketing Conference, Hotel Tech and various regional tourism conferences. For close to a decade, she has been passionately helping hospitality businesses drive results through marketing.

Our knowledge has been gleaned from working with hotels and venues like these…