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Helen Laing

It all started with passion, curiosity & perfection…

Independent Hotel Marketing is the brainchild of Helen Laing, Hospitality Marketing Consultant. Having managed teams in one of the UK’s most prominent hospitality marketing agencies, her experience has been gleaned from working with some of the UK’s most desirable hotels. For close to ten years, she has been passionately helping hospitality businesses drive results through marketing - noticing what works, testing, tweaking and perfecting.

Why Independent Hotel Marketing?

It’s for the independent thinkers.

Independent Hotel Marketing is the antithesis of traditional marketing agencies. Working directly with an individual as opposed to an agency means you know exactly who you will be working with. It also offers significant cost efficiencies, dedicated expert attention, and increased returns.

Independence is genuinely at the heart of Independent Hotel Marketing. Working flexibly and independently, with independently-minded properties, means I can adapt my approach to your requirements. With some hotels I manage part of their strategy or lead project teams, with others, I work on an ongoing basis - taking responsibility for their entire strategy and working regularly on-site. Read about my hotel marketing services and hotel marketing training and mentoring programmes.

 
 

Case Studies

 
 
 

CHARACTER COTTAGES

140 COTTAGES IN THE COTSWOLDS
Email Marketing Management

 
 
 
 
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“I rate Helen highly, she is a smart girl who knows her stuff and is very numbers focussed. Helen, sorry if that embarrassed you, but it’s true!”
— ANDY SOYE, CHARACTER COTTAGES
 
 
 

THE CORNWALL

HOTEL, SPA & ESTATE
Marketing Management

 
 
 
 
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“Helen made a difference straight away. We took close to a year’s worth of gift voucher revenue in just two weeks!”
— IAN BARTLETT, GENERAL MANAGER
 
 
 

SECKFORD HALL

HOTEL, SPA & RESTAURANT
Gift voucher campaign

 
 
 
 
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“Just wanted to drop you a note to say thank you for all your help in the past year. You have been a great help and it has been wonderful to work with you.”
— TAMMY MADGE, SECKFORD HALL
 
 
 

HEBASCA

HOTEL & GRILL
Brand Strategy & Launch Campaign

 
 
 
 
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“Trading figures have been beyond our wildest expectations.”
— WAYNE VAN RENSBURG, HEBASCA
“Anyone with the opportunity to work with Helen should grab it with both hands. I was fortunate enough to work with her on two hospitality projects and can easily recommend her. She has an outstanding level of expertise combined with innovation, creativity, extreme drive and a healthy dose of moxie... Some people just have a certain something, and Helen has definitely got it.”
— JESS FOLKERTS, HEBASCA
“We have been working with Helen for 3 years and plan to continue for the foreseeable future. It is rare to find a combination of a strong understanding of hospitality, marketing and how people buy combined together. Helen has the ideal combination of a strong analytical capability, broad experience in both marketing and hospitality, a real focus on getting things done and wanting to make a difference. This is what makes Helen one of the most impressive Marketing Executives that I have dealt with. I can recommend her without hesitation.”
— NICK DENT, MD, ORIGINAL COLLECTION