Hotel Marketing Workshops
& Training
BESPOKE TRAINING FOR INDIVIDUALS & SMALL TEAMS
If you want to get to grips with a specific channel, have a business objective in mind, or are looking for regular marketing mentoring and guidance, we can design an affordable programme to suit your individual needs. Director, Helen Laing, is a frequent and popular guest speaker and panelist at industry events including the West Country Tourism Conference, the Hotel Marketing Conference, HotelTech and various regional tourism conferences.
Your training will be the accumulation of knowledge developed over nearly 10 years of working with some of the finest hospitality businesses in the UK - from 5* city-centre properties to private cottage collections, aparthotels to luxury resorts, boutique spas to award-winning campsites, and everything in between! They all have one thing in common: they sell space, and space expires every 24 hours, so it’s never been more important for hospitality businesses to be on top of their game. Topics are presented with humour, creativity, and cake.
BESPOKE MARKETING COURSES FOR HOTEL INDUSTRY PROFESSIONALS
Helen hosts marketing courses and workshops across a wealth of topics, including:
Advanced Email Marketing
Getting your Marketing Plan in order
Mastering Instagram
How to Sell More Weddings
Increasing Website Conversion
GDPR for Hoteliers
Planning for the Shoulder Months
Supercharge Your Gift Vouchers
Selling Experiences
Hotel Brand Workshop
Expanding your Online Visibility
Workshops can be tailored according to your requirements; they are hosted at your property.
MENTORING FOR HOTEL MARKETING PROFESSIONALS
Hotel marketing is incredibly complex. Working in a single property, or a small group, doesn’t always allow you the time, thinking space, or access to go ‘beyond the blinkers’ to find out what’s actually working for other hotels, and where we should focus our efforts for the most significant results.
Helen offers ‘1-2-1’ or ‘1-2-few’ mentoring and project days, as well as remote mentoring. She can either work closely with you, visiting regularly and acting as a sounding board, or as an extra resource that you can call upon in an ad-hoc way, as and when you need some inspiration.
Passionate about hospitality, we’ve templates, ideas and design samples galore! But most importantly, we can share benchmarking results and expert insight.