Hotel Marketing Services

Hospitality and hotel marketing has never been more complicated than it is today. Bookings and enquiries come from an ever-increasing range of platforms, all poised to take their cut.

Independent Hotel Marketing exists to offer approachable, down-to-earth marketing advice that demystifies the complex world of hotel marketing. Working with hotels and hospitality businesses across the UK has given unique insight into what genuinely works, so you can benefit from this experience, saving you time and money.

Operating as a friendly, reliable extension to your hotel’s team, I can work with you flexibly, providing expert assistance, wherever you need it. Managing your entire strategy, or just a part of it.

HOTEL MARKETING CONSULTANCY

Do you invest in marketing, but find that it lacks direction? Perhaps you still find that you’re looking at ‘what happened’ as opposed to what’s coming? Are you feeling increasingly disillusioned about the power struggle with the OTAs?

It’s difficult to find ways to stand out from the masses, attract the right guests, and drive direct bookings when you don’t control your property’s visibility, or have a plan to win it back.

We can work with you to design your hotel’s marketing strategy, taking complete responsibility for your occupancy, planning your promotional calendar, monitoring your hotel’s budget, and working with you to manage your hotel’s marketing, or we can help you to recruit the right skills to do so.

This is the most flexible, commitment-free, whatever-it-takes-kind-of-way for us to work together, driving results across the marketing mix.

Enquire now >

HOTEL WEBSITE AUDITS

Your hotel’s website is your most important marketing channel. Here’s a controversial idea: what if you already get enough visitors and you actually just need to convert better?

We can conduct an audit, looking intensively at the content, usability, and technical factors that will effect its success. We’ll take your results and benchmark them against similar properties, so that you can get valuable insight into what you can expect from your website, and start to leverage this - turning more lookers to bookers.

Enquire now >

DIGITAL MARKETING

Independent Hotel Marketing does not offer the full range of digital marketing services (such as Search Engine Optimisation for hotels or Pay-Per-Click). However, with close to ten years’ experience agency-side - managing digital teams - I know exactly what good looks like. I work closely with a handpicked network of talented, likeminded partners, and use respected industry systems to evaluate your marketing (including Google Analytics and SEMRush). I can manage and negotiate relationships with specialist digital managers, or connect you.

Independence is at the heart of what we do, and we will always connect you with the best partners for specialist services.

Enquire now >

COPYWRITING FOR HOTELS

How you write and speak about your hotel matters. We can undertake writing projects for printed and online marketing assets, ensuring perfectionism across all touch points.

We keep intricate marketing calendars to ensure that our hoteliers’ websites are always up-to-date, and can create search-rich blogging content, as well as working on specialist tasks, such as awards applications.

Enquire now >

GDPR FOR HOTELS

The General Data Protection Regulation is now in place. Is your hotel compliant? We can undertake a Data Audit to assess what’s required, and review all data collection points. So many hoteliers have been struck by GDPR-paralysis, you aren’t alone, but it’s not as bad as you may think!

We will evaluate your existing guest database, find ways to increase your data collection and drive guest loyalty (all in a GDPR-compliant way).

Enquire now >

HOTEL MARKETING CAMPAIGNS

Only the best multimedia hotel marketing campaigns cut through the noise.

We develop original, inspiring, co-ordinated campaigns. We tailor them on a channel-by-channel basis, driving maximum engagement, resulting in new and repeat bookings.

Working together on a short-term project, we’ll take your objectives - boost shoulder occupancy, increase wedding enquiries, optimise spa utilisation, increase onsite spend, Black Friday… and design creative, measurable, multi-channel campaigns.

Enquire now >

EMAIL MARKETING FOR HOTELS

In a post-GDPR world, hotels and hospitality businesses sometimes overlook the importance of email marketing. That’s a mistake. It’s still one of the most cost-effective marketing mediums we have in our hotel marketing toolkit.

We can help you launch regular, GDPR-compliant email marketing campaigns that are beautiful, on-brand and, most importantly: effective.

Typically, the returns from email marketing are 10:1 so, for every £1 you invest, we are able to demonstrate a £10 return (at least).

Enquire now >

HOTEL BRAND STRATEGY & BRAND GUARDIANSHIP

Without a strong brand, accommodation is just a commodity where the only differentiator is price. But there are few things you experience more intimately than a hotel, so people take their hotel search seriously, looking for more than just a bed.

You have an opportunity to make guests love you before they even check-in, but are you making the most of it?

A passion for perfectionism underpins everything we do. Like you, we believe the details matter. We work with talented design partners to create identities. We can carefully manage your brand, bringing your personality to life through appearance, tone of voice, marketing, technology and experience.

Enquire now >

SOCIAL MEDIA MARKETING FOR HOTELS

In the UK, 79% of the population use Facebook, 47% use Twitter and 41% use Instagram (and that’s growing all the time). Done well, social media will not only promote your business, but it can also enhance customer care and guest experience.

We can help you attract the right audience for your brand and capitalize on the conversation people are having about you - managing your profile, your reputation and your advertising budget, or training you to do so.

Enquire now >

REPUTATION MANAGEMENT FOR HOTELS

A few years ago, TripAdvisor was the only review site we really worried about. Today, reviews are everywhere - on social media, Google, and the OTAs. And the impact isn’t only what you see, it can also effect how well you perform in search engines, and more.

It has never been more important to respond to every single review. We can take care of this for you, researching any issues, responding personally, collating results and providing competitor insight.

Enquire now >