GET THE MOST OUT OF THE GOOGLE HOTEL SEARCH INTERFACE

A few months ago, Google began championing a new design for their hotel search results. With the updated design, they now display four hotels instead of three and have updated the filters available to the user, all in an effort to help people easily find the hotel that best fits their needs.

You can’t buy your way to the top, nor can you request for better rankings. So, how can you make sure that you are in the best position possible when it comes to this new design? The only way to appear is to ensure that complete, high-quality information about your hotel is available (and well-optimized) on your website.

TO ACHIEVE THE BEST POSSIBLE RANKING, FOLLOW THESE STEPS:

Have quality photos that help to increase conversions and clicks

Be sure to upload photos after verifying your Google My Business account, which is one of the best ways to help Google identify what information to provide about your brand. Always save images with keywords in the file. For example, if you upload an image of the hotel pool, be sure to name the file: hotel-pool-in-Miami-Beach. Google may also source images of your hotel from Google Maps street view, Google users, and professional photographers.

Encourage guests to leave Google reviews

Reviews are heavily weighted when it comes to factors that influence your organic search rankings. The more positive reviews you have, the better your organic visibility will be. Google Reviews offer star ratings and reviews for your business, curated from various sites across the internet, including Revinate, ReviewPro, and TrustYou. It’s more important than ever to deliver a quality experience that encourages guests to leave positive reviews that appear in Google search results and Google Maps across all devices.

Provide clear information about the hotel and amenities

Ensure the Hotel Details Card of your Google My Business account is updated with accurate phone numbers, addresses, Google maps geo markers, recent photos of the hotel, guest reviews, and amenities. Keeping this complete, data up-to-date, and updated regularly can develop trust in Google’s algorithm and give your brand more favorable organic visibility.