CHARACTER COTTAGES

A COLLECTION OF 140 PRIVATELY-OWNED COTTAGES IN THE COTSWOLDS

Email Marketing Case Study

I worked with Character Cottages to set-up dynamic, GDPR-compliant email marketing within the business. Starting from scratch, I extracted and segmented data, configured a user-friendly email platform, designed creative campaigns, and reported monthly on results.

Running regular campaigns generated:

  • Over 25,000 website visits

  • 50+ bookings online

  • Revenue generated in excess of £200,000

  • ROI: 4,405%

  • For every £1 invested, £45 returned

Producing creative, engaging content achieved:

  • Open rates of over 60%

  • Click Through Rate (CTR) of 10%

Auditing the website and data collection approach attracted:

  • More sign-ups in 1 month in the previous 12 put together

 
 
“I rate Helen highly, she is a smart girl who knows her stuff and is very numbers focussed. Helen, sorry if that embarrassed you, but it’s true!”
— ANDY SOYE, DIRECTOR
“The email campaigns designed by Helen are unique and have a creative flare, perfect for attracting potential customers!”
— VICKY JOHNSTON, MARKETING MANAGER