HEBASCA
23 BEDROOM BEACHSIDE HOTEL & GRILL IN CORNWALL
Marketing Campaign Management & Brand Strategy
Thinking big from the start: ‘We want 10 hotels in 10 years’ the bold founders told me. I developed a brand strategy, concept and implementation plan that was transformed by the designers at Clockwork Marketing into striking brand identity.
I brought the brand to life, creating a very unique tongue-in-cheek tone of voice and in-room smile-makers to turn guests into fans. The resulting identity stands out, for all the right reasons.
I developed bold, multichannel campaigns to help with all manner of things in the run-up to opening, from promoting and facilitating recruitment days, to managing the entire social media presence. From the first month the hotel opened, the occupancy figures were impressive:
Month 1: 43%
Month 2: 87%
Month 3: 98%
Month 4: 85%
Month 5: 79%
“Helen has been instrumental in the creation of the hotel group Hebasca. She has been heavily involved in all aspects of the marketing of the group from Facebook campaigns, OTA Management, Rate Management and the on-going strategic planning of the hotel group to boost occupancy levels. Trading figures have been beyond our wildest expectations.”